3 ways to get exposure for your art
Here are some great ideas to get you thinking about how to get your art in front of people. You spend all that time in the studio making the work and we believe that art isn't made only for the benefit of the one who makes it, but also for those who are fortunate enough to experience it.
So, get that work out in front of people!
Create a portfolio
To build an organic network of followers and promoters you need to create a body of work. Why is a portfolio important? A portfolio is a reflection of your commitment to your craft. It proves that you have consistently produced over a period of time in lieu of being a one-hit-wonder.
In 2020, creating a portfolio is a piece of cake. Platforms like Wix and Squarespace provide appealing designs for artists to establish a portfolio.
Look at the example of graphic designer Steve J Wolfe. From his artwork to photography he has created a powerful portfolio via Wix with eye catching art content. Between his website and his 108k followers on instagram his portfolio is solid. Obviously he wasn’t an overnight success.
Are you looking to build a portfolio to get your art the exposure it needs? Font Squared provides affordable curatorial services that help you not only build an online portfolio but manage it as well.
2. Harness social media presence
Digital marketing influencer Brian Weiner once said: “Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.”
Wouldn’t you agree? Your primary goal is to have a direct relationship with your audience. Social media is one many tools that can be used to cut the middleman and increase your network and hold the attention of the masses. Do statistics prove that?
DigitalMarketing.ORG reports the following statistics in 2020:
Millennials spend 2.5 hours on social media each day
Social media usage has surged 10% in the last year.
What does that have to do with you exposing your art?
In research provided by Psychology of Aesthetics, Creativity, and the Arts it was proven that the average person spends 17 seconds looking at a great work of art. If you have a large body of work, these statistics prove that if you harness social media you harness the public's attention.
3. Collaborate with a studio
When it comes to getting exposure, teaming with the right people is essential. Mechanics don’t learn to fix cars at the beauty salon. Cosmetologists do not find their clients at an autoshop.
As an artist, collaborating with a studio surrounds you with the right people. They have the exposure and experience for you to get your art in the right hands. Studio owners speak the language needed to properly manage SEO, social media trends and google analytics. A studio also provides a creative workspace for artists to gather together to share knowledge and build partnerships.
Are you an artist living in Miami? Font Squared can provide you with the exposure you need through marketing and curatorial services, and surround you with the community of artists you crave. Trying to build your art career is hard -- you do not have to do it alone.
Click here to learn how you can become a member of the Font Squared community.